KLM | Tile & Inspire

KLM's Tile & Inspire app engaged hundreds of thousands of people, reaching its branding objectives and collecting massive recognition in blogs, newspapers etc. The unique connection between digital space (profile pictures on social network pages) and real world (a plane carrying 4000 "tiles" with inspirational words and the faces of their creators around the globe), matched the modern character of the brand.

Together with the seamless link between the Dutch Delft blue tiles tradition and modern aviation the concept was a perfect fit for KLM Royal Dutch Airlines. We engaged visitors for 5:13 minutes on average, with almost no drop-off during the "tiling" experience.