Heineken is '140 years young' and is celebrating this landmark anniversary by making its evolution since 1873 available online for designers everywhere to ‘remix’ and design the next Limited Edition bottle. Create the Future, become part of their history.
In the Facebook app you can browse Heineken’s 140-year visual history to get inspired. You can organize the images by object, color or year or have a look at the designs that already used a certain image. Like what you see? Bookmark your favorite images so you can download them later. Or... let yourself be inspired by other bottle designs which you can browse by popularity, features, date, location and color.
Feel inspired? Start designing your own bottle by downloading the template. Use your scrapbook where you stored your favorite images to incorporate in your design. The uploaded bottle designs could easily be shared on Facebook and Twitter.
By using a powerful combination of WebGL and HTML5 the application transforms your 2D design into a lifelike 3D bottle. The 3D bottle can be fully interacted with: rotating, turning and zooming the bottle to see every detail as if it were real.
A world-class panel of design experts including Joshua Davis, Evan Orensten (Cool Hunting), Mark Dytham (PechaKucha) and Mark van Iterson (Global Head of Design at Heineken) will be judging the entries. The Top 30 crowd-sourced designs will be exhibited at Milan’s prestigious Design Week in April 2013. The winning design will be part of Heineken’s 2013/2014 Limited Edition pack.
After only 2 weeks of launch and without any supporting media the site already had more than 200 bottle designs uploaded from designers around the world. It acquired 10,000 unique visitors from 110 different countries spending an average of more than 6 minutes on the site.
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